YouTube: SUBWAY™天天6吋$69(97年夏天)

SUBWAYâ„¢ Taiwan offers the TW$69 Sub of the Day for a limited time at all participating restaurants. This is the new Summer 2008 TV advertisement used for this promotion.

The SUBWAYâ„¢ trademarks are owned by Doctor’s Associates Inc. and the independent franchised operator of this restaurant is a licensed user of such trademarks.

What a real public transportation system looks like

This exercise probably won’t be very enlightening to my readers in Taipei who are used to good public transportation, but for those in the US who are saddled with barely functioning public transportation systems, I’d like you to imagine a trip like the following and estimate how long it would take you using solely public transportation of the sort you have in your city.

Let’s pretend that a tomato slicer at your Subway restaurant has a broken blade and the manager needs to replace it but can’t loosen the screws, so you have to go take some tools there to help replace the blade. You leave the house, walk down to the nearest bus stop. You take a bus to the next MRT (read subway/elevated train) station and take it to the station near your restaurant. While there you remove the old blade, thoroughly clean the slicer, put in a new blade, discuss some business with the manager and wait while she puts together some paperwork and bank forms you need to take home. Include that time in your calculation. You then walk to the nearest bus stop and take a bus back home. Each way you need to travel 2.9 kilometers or 1.8 miles for total travel distance of 5.8 km or 3.6 mi.

How long does it take you from the time you walk out your front door until you walk back in the door?

I know from experience that you’d often spend a couple of hours or more making such a trip in the US. I recently read one friend’s blog recounting spending an entire work day traveling to a brief doctor’s appointment by public transportation. So what is the answer in this case? A grand total of forty four minutes total time. That’s what public transportation should look like.

Sub of the Day

SUBWAYâ„¢ Taiwan offers the TW$69 Sub of the Day from 4/1/2008 to 5/31/2008 at all participating restaurants. This is the TV advertisement used for this promotion.

The SUBWAYâ„¢ trademarks are owned by Doctor’s Associates Inc. and the independent franchised operator of this restaurant is a licensed user of such trademarks.

New Subway Taiwan TV Ad

For January and February 2008 we are promoting the Chicken Teriyaki Sub in Taiwan with the following TV commercial:

When you buy a Chicken Teriyaki Meal you can win one of four prizes: 1) Trip for two to Las Vegas, 2) Coca Cola duffel bag, 3) Buy one get one free 6″ sub 4) Free small soda.

Pizza Now Available

Click For Larger Version

Personal Pizza is now available at select SUBWAYâ„¢ Taiwan Restaurants for $180 each: Cheese, Veggie, Sausage or Pepperoni, with extra topping options such as bacon, meatball, double meat or double cheese.

This is a test product which will be available at limited locations to test market response. The test stores are:

Available Now: SUBWAYâ„¢ Qingcheng Restaurant (Nanjing E. Rd. MRT)
Available This Week: SUBWAYâ„¢ Tianmu Taipei American School Restaurant, SUBWAYâ„¢ Minquan/Longjiang Restaurant
Available In Coming Weeks: SUBWAYâ„¢ Dunhua/Civic Restaurant, SUBWAYâ„¢ Xingtian Temple Restaurant

(Product availability may change without notice.)

2007 Baseball World Cup

Today SUBWAYâ„¢ Xingtian Temple restaurant is busy from the early morning preparing meals for the 2007 Baseball World Cup. We are supplying lunch for the noon games held in Xinzhuang (the games are also being held in Tianmu and two sites in Taizhong) from now through November 18. In Taiwan the games can be watched on TVBS or TVBS-G.

Vegetables are driving me crazy!

Ever since the last typhoon, the vegetable situation here has been absolutely crazy. This is not an unusual phenomenon; after any typhoon prices usually jump up, but usually just for a few days. But here we are weeks later and still having problems. Previously our problem was related to price. Tomatoes were the worst, tripling in price to TW$180/kg. We had been product testing using pre-shredded lettuce instead of shredding it in-store but they announced they’d be going to TW$200/kg for that so we switched back to shredding it ourselves.

Today our main vegetable supplier only delivered half our vegetable order to each of our stores. They cited market shortage as the reason for the cut in our order. But that leaves us kinda stuck. We order based on our sales level, so having our order suddenly cut means we don’t have enough. On the other hand, Subway specifies how much of each vegetable goes in a sub and that we can only buy from authorized vendors.

All this means we are stuck with no good choice on how to resolve the problem.