Jimmy’s Sandwich Coupons

THE BELOW COUPONS VALID ONLY AT JIMMY’S
SANDWICH COMPANY OWNED RESTAURANTS.

Visit http://jimmys.tw/ for locations.

Coupons for Jimmy's Sandwich Company
(Click for larger version.)

From top to bottom:

1) $10 Coffee with any breakfast sandwich 8:00am-11:00am.
(Qingcheng Restaurant Only)

2) Early lunch special: Get free cookie or chips with purchase of bottled drink and any sub or salad before 11:30am.
(Qingcheng and Xingtian Temple Restaurants Only)

3) Buy two 6″ subs, get one 6″ sub free after 5:00pm. (Sub of equal or lesser value is free.)
(Xingtian Temple Restaurant Only)

4) 15% discount on any purchase when raining.
(Qingcheng and Xingtian Temple Restaurants Only)

Copies or printouts of the coupons are accepted!

No Sub Club stamps with discounts. Discounts can not be combined with any other discount or special offer. Valid only at Qingcheng and Xingtian Temple Restaurants through May 31, 2007.

Quick Up-to-dates

So, I passed the written part of the driving test. Still working on the road test parts. Before you laugh at me, go back and review those videos of the test in the last post.

Sunday April 1, we went by High Speed Rail to Tainan for early Tomb Sweeping for my great-grandfather-in-law, grandmother-in-law, and father-in-law. Instead of 5 hours by bus, it was about 1:45 hours on the HSR. I had to give driving directions to Maggie’s father’s grave since she never remembers. I had fried fish soup for lunch (everyone else had other stuff).

In the afternoon we headed to Kending by bus via Gaoxiong. HSR doesn’t go further than Gaoxiong and the bus to Gaoxiong was faster anyways, since the HSR stations are far outside of downtown in both Gaoxiong and Tainan. In Kending we stayed at the Chateau Hotel which was right on the beach. We went a short walk into town for dinner where we sampled night market fare and had some Thai food.

Tuesday we spent all day hanging out on the beach or in the pool.

Wednesday the weather turned cold again but it was still just warm enough in the sun to enjoy the beach a bit more until we had to make our way back home. We took the bus back to Gaoxiong and stopped off at the Liuhe Night Market where I again had my favorite fried fish soup. The Liuhe Night Market place makes it best, even though the Tainan one is supposedly more authentic. Then we took the train up to the HSR station and then back to Taipei on the express train in just 1:40 instead of 6 hours by bus.

Weather has been pretty crappy in Taipei since then. That and the real Tomb Sweeping 4-day holiday of Thursday, April 5 through Sunday April 8 really put a dent in business. Things have been slowly warming up though, so that and some sunny weather should be good for business. Please! Please!

Last night Emily was playing around and dropped a heavy 10 meter metal tape measure square on her big toe and busted the toenail. Lots of blood and drama but she seems to be OK today.

Next week I’m going to Singapore April 15 though April 18 for a Subway meeting. My flight on Sunday leaves 7:40am which means leaving the house at 5:00am. And since the buses aren’t running that early, that also means hiring a taxi to go to the airport. Ugh, too early.

I’m still hoping to make it back to the US at the end of this month. In related news, I’ve finally got the majority of my stuff off of tcp.com and onto my hosting accounts. I just may be able to get the last remnants off by the end of this week.

I also finally got the finalized versions of the VIP discount cards done for my shop, both English and Chinese versions. I found a nice heavy stock green paper that’s a bit lighter than “Subway Green” but pretty nifty looking. Microsoft Word has some decent Business Card Templates that I was able to use for layout, and they even have the ‘A4 sizes’. I got a small laminating machine, business card sized lamination sleeves, a small paper cutter and rounded corner snippers. I tried printing on my laser printer at home, but the toner tends to flake off the rough surface of the heavy stock paper I got. The HP inkjet printer at the restaurant works great though, and once printed, cut, and laminated they look really nifty.

For any of my readers in Taiwan, if you’d like a discount card, email me your mailing address (Chinese preferred) and let me know if you’d like the English or Chinese version and what name you’d like on it.

Online Marketing

I’ve started doing some online marketing through Google Adwords. Those of you in Taiwan may see ads for my restaurants show up on Google searches for various keywords. I’m not really sure how effective this will be at getting customers in the doors, but it’s not terribly expensive.

Google Adwords is pretty nifty in the amount of control you can get over your ads. You can restrict things to a particular geographic area. Over here the most I can narrow things down to is all of Taiwan, though I’d prefer to limit it to just Taipei City. They don’t have that option here, but in the US and some other countries you can narrow down the advertising to as small an area as a city block.

The system works via a bid system where you tell how much you are willing to pay and then it will show your ad or not depending on who else is bidding on the keywords you want. There don’t seem to be a lot of other people advertising in Taiwan, at least not for the keywords I’m using, so bid rates are quite low to get even top placement.

You can even do nifty things like display different ad versions depending on which language the browser is set to use, so I can target different ads to Chinese or English speakers, which I do. And they even have a tool that will suggest based on your current keywords what other keywords might be appropriate. This is great for me for the Chinese keywords since I would have to struggle to come up with other things besides the basics.

Anyways, it’s still unknown what effect this will have, but so far 329,874 people have seen my ads, 318 have clicked through, and traffic on my web site has gone up by a factor of 10.

There’s still a lot of work to do. I really need to reorganize my web site to make it easier to navigate and better organize the information. I should also work on building an email list of customers who want to get updated on new promotions, exclusive discounts, and new product news, as well as offer some kind of online coupon system. If anyone else has some ideas, I’d love to hear about it.

SUBWAYâ„¢ Taiwan $99 Daily Special

Sub of the Day and Small Drink $99 Special

Available March 16, 2007 through May 31, 2007 at all participating SUBWAYâ„¢ Taiwan restaurants:

Sub of the Day and Small Drink $99 Special
(Click for larger version)

Daily savings of up to $36.

Monday: 6″ Seafood Sensation and Small Drink
Tuesday: 6″ Turkey Breast and Small Drink
Wednesday: 6″ Double Cheese Smoked Chicken and Small Drink
Thursday: 6″ Italian BMT and Small Drink
Friday: 6″ Roast Beef and Small Drink
Saturday: 6″ BLT and Small Drink
Sunday: 6″ Turkey, Ham & Roast Beef and Small Drink

More Updates

We also had a 40 minute power outage at my first restaurant tonight. Dunno what happened but that side of the street was all dark. The good thing about this was that I found out some of the emergency lights were not set right, so got them working correctly.

hostgator.com suspended my new account about two hours after I redirected the Robert Anton Wilson site to their servers. I guess they don’t like accounts getting quite that much traffic shortly after being created. Fortunately I noticed right away and after a quick call they ‘verified my credit card’ and reactivated the account.

The site is doing about 1gb an hour in traffic and NewsGator pegs it at the #5 most blogged about topic today.

Updates

It’s been a bit hectic, so here’s some updates.

Maggie’s shop got broken into in the middle of the night last Saturday night/Sunday morning. They popped open the two back doors. They had crappy deadbolts where the bolt was only about 3cm long and the rest of the mechanism was just a slender rod. Suckers popped right out. She has security through Tokai so the alarm went off and guards responded fairly quickly, but the burglars were gone by then. They didn’t manage to get anything for their trouble though. The security company also called Maggie and then she dragged me out of bed at 2am to go over to check things out. The security guard was covering the back door when we arrived but hadn’t gone in and hadn’t called the cops. Maggie insisted the cops be called before going inside. A second security guard showed up and decided he was brave enough to go in to check things out. A bit later the cops showed up to take a report. In case you are wondering, it’s about impossible to get a door replaced on a Sunday.

The new shop is going well. We need to work on a more efficient work schedule, but this is also the slow season for Subway in Taiwan. Also need to work on some store marketing because the old owners didn’t do anything in that area. However the store paperwork system the old owner designed is some hot stuff and makes the weekly reports a breeze. Need to implement that in the new store. I promised to keep everything the same for one month so just planning now what to do. We also decided to close for three days for Chinese New Years and work a reduced schedule for one week.

Today I found out that one of my favorite authors, Robert Anton Wilson died on Thursday morning in California. If you recall from a previous post asking for financial help, this was not unexpected. Thanks to everyone who donated a few months back, he was able to stay at home and get good medical care through the end.

I also host the Official Robert Anton Wilson Website on my computer, so one hint I got that something had happened was seeing my poor little SDSL line pegged to the limit with 99% of the hits for that one host. I temporarily redirected the main page to his blog on Blogspot, but it turns out that he uses some of his site’s images on his blog, so that didn’t really help any.

I was able to temporarily move the host to a free trial account I had through 1and1.com but that only has a 5gb/month traffic limit which would only last at best 12 hours with the traffic it was getting. I was thinking of upgrading the account there, but they don’t have the best reputation for reliability. Later I found a good deal on a hosting account through hostgator.com and setup on there. They seem to get good reviews, and have good rates. Also they have a promo to take $9.94 off the first month when using promo code ‘whreviews’ and since the account that I was looking at was $9.95 per month that means the first month is 1 cent with no obligation. If they work out OK I’ll probably move most of my stuff there after I shut down tcp.com at the end of next month.

Announcing Jimmy’s Subway Qingcheng Store

Jimmy’s Sandwich Company Limited announces that it will take over management of Subway Qingcheng Store starting Wednesday, December 27, 2006. The Qingcheng Store is located at 1F #12 Qingcheng Street. Qingcheng street is conveniently located near the intersection of Fuxing North Road and Nanjing East Road Section 3, behind the Nanjing East Road MRT Station and Brother Hotel.

Subway Qingcheng Store Map

Store #2 Update

The lease signing was supposed to be last Thursday morning, but for a variety of reasons on behalf of the disorganized landlord it didn’t happen. We were hoping to reschedule for today, but that didn’t happen either. It looks like we should still be able to make the transfer date of 12/27, but we’ll probably have a lot of things to do last minute to compensate. The old owner wants to close before year-end so he doesn’t need to worry about another set of taxes next year, while I’m not as worried if it slips a few days more or not. 12/27 was chosen because it seemed quite easy to meet when we decided the date in early December. Also as the Subway accounting week runs Wednesday-Tuesday we wanted to start on a Wednesday so neither of us would have an extra partial-week.

Actual Work

Things have been a bit busy lately preparing for the takeover of the new store. By Thursday the last of the contracts should be signed and then I’ll feel free to let you know which store I’m buying. The transfer is currently scheduled for me to take over the store starting on 12/27.

Today was a bit of an adventure in my current store. Due to a building fire nearby, electricity was turned off for the store this morning until shortly after noon. Being able to get back under way at noon would have saved most of the lunch hour, but the outage had interrupted our bread baking, so we didn’t have bread at lunch time. Salad only. 🙁

This was somewhat compensated for by what happened in the afternoon. At 3pm over a dozen people walked in the door. They were all English teachers from the nearby Hess school who were in training today and came over for their break. However, we only had one person on duty at that time which was nowhere near enough. Fortunately I was there and so there was the rare occurrence of seeing me with cap and apron on and making sandwiches. Between the two of us we managed to get through everyone before their half hour break was over.